Carissa Tibia Walidayni, S.Bns. is a Master of Science in Management student at the School of Business and Management - Institut Teknologi Bandung (SBM ITB). Previously in 2019, she received her bachelor’s degree in entrepreneurship from the same university. Her passion for research and education has led her to become a research assistant and part-time lecturer at SBM ITB since 2019 to date. She has been working on several research around entrepreneurship education, SMEs, and consumer behavior topics. Her article entitled “The Influence of Attitude, Product, Price, Place, and Promotion on Indonesian Consumers' Purchase Intention towards Healthy Dessert” was presented and published in the proceedings of the 2nd International Conference on Inclusive Business in the Changing World (ICIB) 2019. Besides, she is also actively partaking in educational-related community development projects in entrepreneurship, environment, and social fields.