Carmen Llovet holds a PhD in Communication from the University of Navarra, and she is a full professor at the School of Communication and Arts at Nebrija University. She has been a visiting researcher at Southern Illinois University, Radboud University, and Glasgow Caledonian University. Furthermore, she has been a visiting professor at the American Business School of Paris and at the Universidad Panamericana in Mexico. As a member of the research group Responsible Communication and Vulnerable Audiences at Complutense University of Madrid, she has conducted the European project Integra_Lab, empowering emotional self-care in elderly adults by the acquisition of digital skills and creativity. She is also a member of the research group INNOMEDIA Innovation in Communication & Media at Nebrija University. She has also worked as a journalist in the section of fashion culture at the agency Europa Press and Aceprensa. Lastly, she worked at the communication agency Beconfluence.