Daniela Roxana Vuță is a Research Assistant within the Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania. She completed her Ph.D. in Marketing from the same school in 2009. She is also an Associate Teaching Assistant at the same university. Her publications and research interests focus primarily on tourism marketing, augmented reality, social media mix, and online communication. Her recent publications include work in the Management & Marketing Journal and Bulletin of the Transilvania University of Brasov.