Prof. David Webb, PhD, is a Senior Honorary Research Fellow at the University of Western Australia Business School and Adjunct Professor at Sunway University Business School. In addition to being a regenerative solutions, planetary health and business ethics educator, he is a researcher, author, presenter and personal coach. With a focus on motivational psychology, and often through a self-determination theory lens, his work explores both pro-social and pro-environmental behavior across a range of contexts, including the interface between business systems and quality of life, as well as the psychology of consumption. Among other awards, David was awarded Distinguished Research Fellow of the International Society for Quality of Life Studies (ISQOLS) in 2010 for substantial research contributing to a better understanding of Quality of Life issues. He has held numerous international academic and industry positions in Germany, the Far East, the United States, and the United Kingdom, together with an executive position at a management consultancy firm in South Africa. He is Associate Editor of the Journal of Macromarketing, Associate Editor of Challenges, Section Editor-in-Chief of Challenges and a member of the Planetary Health Alliance.