David Ortiz-Dávila is a Senior Lecturer and Researcher at the Technical University of the North and currently serves as the Coordinator of the Advertising Program. He is also a doctoral candidate at the University of Palermo, focusing on Design Research. Since 2010, he has held a Master's degree in Educational Management from the Universidad Metropolitana. With 19 years of academic experience in higher education, his works on social poster design have been exhibited at major events in Central America, Latin America, Europe, and Asia. He specializes in photography, design, and strategic thinking. David is the author of several books and scientific articles on research, art, design, advertising, and photography. Additionally, he serves as a peer reviewer for various academic research publications from other universities.