Dimitris Constantine Gkikas is a lecturer at the Department of Management Science and Technology, School of Economics and Business, University of Patras and a Postdoctoral Research Fellow at the Department of Fisheries and Aquaculture, School of Agricultural Sciences at the University of Patras, Greece. He is also a Research Fellow at the School of Social Sciences at Hellenic Open University, Greece. Following, he is responsible for e-business development services at OWEB Digital Experience agency. His BSc is in Informatics Engineering from the Technology Institute of Athens, Greece. He holds a MSc is in Computer Science from the University of Essex, U.K., and a MSc in e-Business and Digital Marketing from the International Hellenic University, Greece. His PhD thesis is in Data Mining for Enhanced Marketing Decision Making from the University of Patras, Greece. He writes and presents widely on issues of artificial intelligence, machine learning, data mining, digital marketing, consumer behavior, and behavior patterns. He is also the author of research publications and blog posts, including journal articles, conference papers, book chapters, and business articles. His research interests include artificial intelligence, machine learning, data mining, digital strategy, e-business development, e-commerce, user behavior, user experience, and bioeconomics. Dr. Gkikas is a Member of the European Artificial Intelligence Society, Hellenic AI Society, European Marketing Academy, ELAM