I have joined as an Assistant Professor at College of Business Administration (CBA), IUBAT since 29th July, 2019. I did my BBA – Major in Marketing (1999) from Ahsanullah University of Science & Technology (AUST), Masters in International Business (2001) from University of Wollongong, Australia and MSc in Research Methods (2014) from Liverpool Hope University, UK. I have a distinguished service and research career as a professional for over 15 years in the field of Education, Marketing, International Business and Marketing Research. I have published more than 16 papers in several peer-reviewed journals also have 4 text books in the field of business, law, MIS and Bangladesh studies which are using as texts in different private and public universities in Bangladesh. Moreover, I have a keen research interests on online marketing, higher education marketing, marketing and organizational management, internal service marketing, consumer behavior, social media marketing and public health science.