This paper casts light on cultural heritage storytelling in the context of interactive documentary, a hybrid media genre that employs a full range of multimedia tools to document reality, provide sustainability of the production and successful engagement of the audience. The main research hypotheses are enclosed in the statements: (a) the interactive documentary is considered a valuable tool for the sustainability of cultural heritage and (b) digital approaches to documentary storytelling can provide a sustainable form of viewing during the years. Using the Greek interactive documentary (i-doc) NEW LIFE (2013) as a case study, the users’ engagement is evaluated by analyzing items from a seven-year database of web metrics. Specifically, we explore the adopted ways of the interactive documentary users to engage with the storytelling, the depth to which they were involved along with the most popular sections/traffic sources and finally, the differences between the first launch period and latest years were investigated. We concluded that interactivity affordances of this genre enhance the social dimension of cultural, while the key factors for sustainability are mainly (a) constant promotion with transmedia approach; (b) data-driven evaluation and reform; and (c) a good story that gathers relevant niches, with specific interest to the story.

Rapidly evolving digital technologies across the last two decades have undeniably caused great changes in the field of journalism. The development of online journalism has affected the processes of journalistic work, creating at the same time new techniques and practices. On the internet, search engines still drive a great amount of traffic to news websites. For that reason, factors such as visibility and high ranking on search engines’ results pages remain crucially important for media organizations. Nowadays, journalists or Web editors should be able to write and create appropriate content for the Web. This paper discusses in detail the impact of Search Engine Optimization (SEO) on digital journalism. Through a quantitative analysis, a survey concerning Greek media websites is presented. The aim was twofold: on the one hand, to find out to what extent the use of SEO affects the traffic of a media website whilst, on the other hand, to discover to what degree media professionals in Greece utilize the possibilities given through search engines in order to increase traffic. Finally, a number of SEO elements and practices often used in news content are noted.

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

Employing Search Engine Optimization Techniques in Online News Articles

The development of online journalism together with rapidly evolving internet technologies has affected basic journalistic work processes. As content is moving online, the interest in monitoring web traffic numbers is crucial for media companies and anyone who publishes online news content. This paper studies the use of Web Analytics in the context of media outlets and online journalism in general. Using as case studies Greek newsrooms and a sample of professional Greek journalists, the research focuses on how media organizations are using various quantitative measures and their impact on news work. The results of the survey indicate a significant impact on the way journalists create or address news stories, as well as differences among media outlets and a lack of a newsroom, editorial analytics culture.

In today’s digital media environment, search engines constitute a significant gateway to news and an important source of traffic for online news outlets worldwide, identifying the significance of top rankings in search results. In this context, search engine optimization (SEO) has entered newsrooms as an essential element of disseminating the content of online media organizations, creating new practices and challenges for media professionals. However, the transition to the Semantic Web (SW) and the development of major search engines in recent years have led to the emergence of Semantic SEO as a new approach to old SEO practices, creating at the same time new challenges for the news media industry. This study investigates the application of Semantic SEO inside newsrooms and its impact on journalism and news media organizations. Drawing upon a series of semi-structured interviews with Greek SEO experts and a systematic review of the notion of semantic search and the corresponding semantic SEO technologies, the objective of this work is to present an analysis of how Semantic SEO affects news media and journalism content as well as to identify some of the technological practices that could contribute to enhancing the discoverability of news content in the changing context of online search.