Attention toward social entrepreneurship has increased worldwide, particularly within younger generations. Based on the identified model of social entrepreneurial intentions, this study proposed a multiple mediation framework to examine the mediating role of entrepreneurial creativity for university students. It also compared the differences between Taiwanese (N = 311) and Hong Kong students (N = 311). Through a survey using both online and offline channels, the results of Study 1 confirmed the factor structures of the 3 scales, involving 5 antecedents of social entrepreneurial intention (i.e., empathy, moral obligation, self-efficacy, perceived social support, and prior experience with social problems), 2 factors of entrepreneurial creativity (i.e., originality and usefulness), and 2 factors of social entrepreneurial intention (i.e. conviction and preparation). The results of Study 2 supported the proposed multiple mediation model across regions. Prior experience with social problems, perceived social support, and originality were identified as the 3 most influential factors affecting the social entrepreneurial intentions of university students. The major differences between Taiwan and Hong Kong involved prior experience, empathy, self-efficacy, perceived social support, and usefulness.

This study examined how empathy, moral obligation, social entrepreneurial self-efficacy, perceived social support, and prior experience with social problems are associated with social entrepreneurial intentions. Through a survey, a sample of 252 Hong Kong students was used for analyses. Factor analyses supported that the antecedents of social entrepreneurial intentions could be divided into dimensions of empathy, moral obligation, social entrepreneurial self-efficacy, perceived social support, and prior experience with social problems. Multiple regression analysis results indicated that perceived social support was the most prominent antecedent of social entrepreneurial intentions, followed by moral obligation, empathy, and prior experience with social problems. Notably, moral obligation was revealed to be negatively associated with social entrepreneurial intentions.

Because journalism and mass communication have changed dramatically in the digital era, exploring alternative career paths for students and practitioners in mass communication may offer valuable insights for the future of the field. Considering the emphasis on decent work opportunities and responsible production practices outlined in the Sustainable Development Goals, this study evaluates the determinants of social entrepreneurial intentions and behaviours of students and practitioners of mass communication in Taiwan. A quantitative survey method is adopted. In total, 814 participants, consisting of 373 students and 441 practitioners, provided valid responses, which were analysed utilising structural equation modelling. The results in both samples indicate positive direct effects of perceived social support, perceived social awareness of peers, and digital literacy on social entrepreneurial intentions, and positive direct effects of digital literacy and social entrepreneurial intentions on social entrepreneurial behaviours. The study identifies digital literacy as a critical element for fostering social entrepreneurial intentions and behaviours. Moreover, educational implications and suggestions are also provided.

This study tested the model proposed by Hockerts, who revised the framework proposed by Mair and Noboa by retaining empathy, self-efficacy, and perceived social support and by adding moral obligation and prior experience of social problems as precursors of social entrepreneurial intentions. This model was further perfected by including personality traits as precursors and entrepreneurial creativity as a mediator. A total of 1,930 participants were included in the five subsequent survey studies. The results revealed that personality traits and prior experience predicted social entrepreneurial intentions through the mediation of entrepreneurial creativity and the four precursors identified earlier. This mediating model responded differently across academic fields, socioeconomic contexts, and work experiences mainly because of prior experience, empathy, and usefulness. Future research could investigate how the alternative model including personality traits, social responsibility, and the nature of different social problems is associated with social entrepreneurial intentions.

This study examined whether personality traits, creativity and social capital affect social entrepreneurial intentions. Using both online and offline surveys, a sample of 331 Hong Kong students was recruited for analyses. Factor analyses supported that personality traits could be divided into dimensions of extraversion, openness to experience, neuroticism, conscientiousness and agreeableness; creativity could be divided into dimensions of originality and usefulness; and social capital could be divided into dimensions of bridging and bonding. The results from multiple regression analysis revealed that openness negatively predicted social entrepreneurial intentions, whereas originality positively predicted social entrepreneurial intentions. However, no direct association was found between social capital and social entrepreneurial intentions. The reason for the negative relationship between openness and social entrepreneurial intentions, which contradicted our initial claim, is discussed.