Francesco Di Nocera, Ph.D., is a Psychologist and a Licensed Cognitive–Behavioral Psychotherapist. He is currently an Associate Professor at Sapienza University of Rome. As a former faculty member at the Department of Psychology since 2004, in 2021, he joined the Department of Planning, Design, and Technology of Architecture. His research has been mainly devoted to the interaction between humans and technology. Currently, he is working at a research program on Behavior-Based Design to approach design issues within the Behavior Analysis framework.