Dorotea Kovačević works at the University of Zagreb Faculty of Graphic Arts, Department of Graphic Design and Imaging, where she holds the position of assistant professor. She teaches courses on graphic design and visual communication at undergraduate, graduate, and postgraduate levels. Her research interests focus on visual signs and their role in graphic communication in print and digital media, including eye-tracking technology as an objective measure of human visual attention. She is an active member of the Croatian Ergonomics Society,