The push to engage in the “green movement” has now shifted from a passing thought to a central focus of higher education. Environmental sustainability has the capacity to be an integrative discipline and a multidisciplinary project all at once because of the statistical, scientific, theoretical, and management dimensions that provide ties between the classroom and the community. This article discusses how sport management can meet both the university and industry demands of integrating environmental sustainability within sport management courses as well as across the curriculum using a problem- or course-based approach. Teaching environmental sustainability as a pedagogical innovation in sport management courses will not only meet new university priorities but also help address the changing demands of sport organizations.

Many sport and entertainment venues are still not major adopters of environmental social responsibility (ESR) despite evidence to suggest their benefit. This qualitative study investigated the major barriers that still prevent ESR adoption in public assembly venues (PAVs) used by sport and entertainment organizations. Using resource-based view (RBV) as a framework for analysis, PAV managers of stadiums, arenas, and performing arts centers were interviewed to collect data. Findings suggest a lack of resources to devote to ESR which displays an overall lack of priority given to ESR adoption and knowledge of ESR by PAV managers. If ESR was considered to offer competitive advantage, it would be given more priority, PAV managers would emphasize more training, and it would therefore receive more resource attention.