Corporate Social Responsibility (CSR) generally means company's obligation to contribute to the well being of society. CSR refers to operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. It tends to emphasis that businesses should act and be held accountable formore than just its legal responsibilities to shareholders, employees, suppliers and customers. A strategic approach to CSR is increasingly important to the competitiveness of enterprises. Despite the intensive debate which has been taking place among academics, consultants and corporate executives, the concept remains open to various definitions and understanding. The main purpose of this research is to investigate the effects of a basic variable including gender differnces on the corporate social responsibilty. For achieive to this purpose, after detailed literature review and research bachground, a comprehensive questinnaire has been provided. Data has been gathered from Iranian Center of Statitics (ICS). For data analysis the SPSS sofftware has been used. Based on this software, related and appropriated statitical analysis have been implemented. The results showed that despite of relative superiority of women orientation to the CSR, but there is no significance and meaningful differences between male and female's orientation to the CSR

Segmentation is central to marketing strategy because different customer groups imply the need for different marketing mixes. The technique of segmenting a market also reveals profit opportunities and strategic matter for new competitors to challenge established market leaders. As a market develops, new segments open up and older ones tend to decline. So, achieving a reliable and valid approach to segment the market for any activity-based markets is necessary. This study aims to understand a good approach to segment the market namely benefit segmentation based on customer lifetime value. Benefit segmentation is an approach to market segmentation whereby it is possible to identify market segments by causal factors rather than descriptive factors. On the other hand a valuable tool for measuring the real values of customers is customer lifetime value or CLV. The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. CLV aims to measure a just real value of customers of special part of market. Thus CLV is a basic valuable tool to understanding the benefits segmentation strategy. This paper aims to propose a framework to measure the value of each segment of customers based on the CLV calculation with focus on banking sector

Organizations are implementing knowledge management (KM) systems with the assumption that the result will be an increase in organizational effectiveness, efficiency, and competitiveness. Practices of knowledge management are context-specific and they can influence organizational effectiveness. In the e-economy era, for achieve and sustain the competitive advantage, the implementation of strategic knowledge management (SKM) is undeniable. Through knowledge driven reconfiguration, integration and innovation of organizational competencies, are gained. The main purpose of this research is to identify the critical success factors (CSFs) that are very important for SKM implementation. For this purpose data was gathered from services sector of Iran and with focus on the biggest part of this services sector that is banking industry. Data was gathered from both academicians and professionals of the field. After appropriate literature review and also data that gathered from the research population through a question, data was analysed and eventually the more important critical success factors for SKM implementation in this sector was identified and presented. Also the structural equation modelling has been run to demonstrate the validity of basic CSFs in this research. In the final section of this paper the both applied and theoretical recommendations will be presented

In today's competitive world, brands are tools for promoting adding values to products and also are one of the most valuable assets of an enterprise. Brand aid create value for customers and organizations, and illustrate reasons why of paying more for purchasing goods or services. This survey research with emphasis on Aaker and Joachimsthaler (2000), investigates the effects of services marketing mix (including: price, product, place, advertising, physical evidence, process and people) on four dimensions of brand equity dimensions (including: perceived quality, brand loyalty, brand awareness and brand association). The research method is based on descriptive and correlation. Also required data has been gathered via a probabilistic approach from chain stores in Tehran city by a valid questionnaire. Using appropriate statistical tests data has been analyzed and then test results has been presented for concluding remarks. Results of this research paper demonstrated the strong positive and meaningful relationship between brand equity dimensions and services marketing mix in chain stores

In this research, two dimensions of internet technology and e-commerce orientations have been considered. Based on the measuring these variables, the performance of each organization especially banks in the sales area has been evaluated. Also, the affectability coefficient of these two factors on the banks performance has been studied. The aim of current study is to investigate the casual relationships between internet technology with e-commerce orientations and organizations performance. Therefore the research method of this study is casual-correlation and also based on the study's objective is the applied research. Research population of this study is chief and assistant managers of all the Ilam province banks that are equal with 394. All these managers are users of internet technology. Sampling method is stratified random that based on the Cochran formula are calculates as 150. Required data has been gathered by means of a standard questionnaire. For data analysis the Structural Equation Modeling (SEM) using LISREL software has been used. Data analysis shows that there are positive and meaningful relationships between internet technology and familiarity of customers with the e-commerce and also e-commerce experiences for organizational internal processes with organization's performance. Also there are positive and meaningful relationships between familiarity of customers with the e-commerce and organization's performance; but there are negative and meaningful relationships between e- commerce experiences for organizational internal processes and organization's performance

To meet the challenges of the new global environment, companies have started great attentions toward quality management as an integral part of their strategic business plans. The purpose of this study is to investigate the relationship between Total Quality Management and Knowledge Management. Successful Total Quality Management implementation in throughout the organizations requires major changes in the main four aspects of knowledge management namely: Creating, Storage, Sharing and Application. To evaluate the conceptual research model of this study, using a validated questionnaire data has been gathered. Required data has been gathered from one of the organizations that participated in the banking industry. For data analysis, SPSS software has been used. The research conceptual framework after data analysis demonstrates the basic relationships of this model