Eduardo Eugênio Spers is a Full Professor at University of São Paulo, campus Esalq, and Coordinator of the MarkEsalq Marketing Project. They hold a Post-Doctorate from Wageningen University (WUR-Netherlands), a specialization at the International Agro-food Management Institut (IGIA-France), a Doctorate Degree in business administration, an MBA in Marketing, and a Master Degree from the University of São Paulo (USP). They teach marketing in undergraduate and graduate courses. Their research fields include consumer behavior and marketing management applied to food-agribusiness, retail sectors, and business.