F. J. Cristòfol holds a PhD in Journalism and is currently pursuing a second doctoral degree in Economics and Business at the University of Málaga. He holds an official master’s degree in Journalism (CEU), an official master’s degree in Education (UMA), a GESCO master’s degree in Marketing and Commercial Management (ESIC), and a European Advanced Program qualification in Digital Marketing (ICEMD). His main lines of research focus on marketing and religious brotherhood communication, which constitute the core of his second doctoral dissertation. He also conducts research in the areas of place branding, journalism, and political communication. He is currently a faculty member at the International University of La Rioja (UNIR) and has previously taught at Loyola Andalucía University, Universidad Europea, the Open University of Catalonia (UOC), the Autonomous University of Bucaramanga (Colombia), and the University of the Sacred Heart (Puerto Rico).