Dr. Gokhan Aydin
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Biography
Dr. Gokhan Aydin holds a Ph.D. in Management Engineering from Istanbul Technical University and an MBA from Koç University. He is currently a Senior Lecturer and Course Leader at the University of Brighton's School of Business and Law, where he also leads the Digital Innovation and Transformation Research Excellence Group. Since 2013, Dr. Aydin has been actively teaching marketing and research methods at both undergraduate and postgraduate levels. His expertise spans digital marketing, technology adoption and sustainable consumer behavior. He has published over 40 articles and book chapters. Beyond academia, Dr. Aydin brings 12 years of industry experience in retail management, marketing management, and management consultancy.
Affiliations
University of Brighton
Brighton, Brighton and Hove, UK
School of Business and Law
Honors and Awards
Outstanding Paper
Emerald Literati Awards
Emerald Literati Awards, Outstanding Paper – 2018: “Factors affecting health tourism and international health-care facility choice”, the best article published in 2017 in International Journal of Pharmaceutical and Healthcare Marketing.
Best Paper Award
International Management Development Association
Effect of Consumer Based Brand Equity on Purchase Intentions in Consumer Goods Industries: Considering SES as gender as moderating Effects” presented in the 24th World Business Congress - 2015
Best Paper Award
International Management Information Systems Conference
Multi-Dimensional Trust Formation in Neobanks and its Effect on User's Risk Perception presented in International Management Information Systems Conference - 2019