Hermes Silva is Professor in the Department of Production Engineering at the Sao Paulo State University (Unesp), Bauru School of Engineering. His research emphasizes the topics of circular economy, consumer behavior, marketing and entrepreneurship. Prof. Silva holds his Ph.D. (2009) in Business Administration from Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV/EAESP) and MSc (2004) in Business Administration from School of Economics, Business and Accounting, University of Sao Paulo (FEA/USP).