Son Hoang

Mr. Son Hoang

orcid

Research Focus & Metrics

Academic Career Length

2Years (2025-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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19 December 2025 in Tourism and Hospitality
Verified
Journal Article
Open access
PDF file
QKQuy Van Khuc
Quy Van Khuc
DDDuc Doan
Duc Doan
SHSon Hoang
Son Hoang
Sustainable tourism is increasingly important for local sustainable livelihoods; however, its development is often hindered by financial limitations. To address this critical constraint, this study investigates the relationship between tourist satisfaction and their Willingness to Pay (WTP) for Community-Based Tourism (CBT) service improvements. Employing a novel Culture Tower/KHUC Tower-based approach, Partial Least Squares Structural Equation Modeling with the Bayesian Mindsponge Framework (CPBM), we analyze data from 275 young respondents collected in mid-December 2024 and mid-August 2025. Our empirical results demonstrate that tourist satisfaction is a strong predictor of WTP, alongside financial status, environmental concerns, and environmental quality assessment. Additionally, we identify food quality, service delivery, and infrastructure as the primary determinants of satisfaction in CBT contexts. The findings reveal that satisfaction-driven financing mechanisms can unlock sustainable revenue streams for CBT destinations, provided that strategic investments address key service quality dimensions. Our results have important implications for tourism managers and policymakers seeking to enhance financial sustainability through coordinated stakeholder engagement, targeted infrastructure improvements, and transparent fund management systems in Lac Village and beyond.