Hongfeng Zhang is an associate professor of the School of Humanities and Social Sciences at Macao Polytechnic Institute. He is an expert on higher education studies and behavior management. He has had a long-standing interest in understanding outcome-based education and online assessment from different perspectives, with an impact on theory, practice and public opinion. Dr. Zhang has published international and domestic papers extensively on the subject of higher education studies and has been granted several national and regional academic awards, which have contributed to the change in how we respond to the development of higher education in Macau.