Andrea Madarasova Geckova (1972) is graduated in Psychology (P.J. Šafárik University in Košice, Slovak Republic, 1995), finished her PhD study in Medical Sciences by defending thesis on inequality in health among Slovak adolescents (University of Groningen, The Netherlands, 2002), and became a professor in Social Psychology (Masaryk University in Brno, Czech Republic 2010). Professor Andrea Madarasová Gecková is engaged in health psychology research. She is leading the research team mapping new developmental challenges of Generation Z, and another one focusing on mental health challenges associated with providing health care. Since 2007 she serves as a national coordinator of Health Behaivour in School-aged Children.