I am Dr. Hsiao-Ping Chang, an Associate Professor in the Department of Health Industry Technology Management at Chung Shan Medical University, Taiwan. I have extensive academic and professional experience in health industry management, hospitality and foodservice management, food safety, consumer behavior, human resource management, and health promotion. Before entering academia, I accumulated approximately 6.5 years of professional experience in the hotel industry and received professional training in hospitality management in Switzerland. My research interests include food choice and consumer behavior, food acceptance and preference, sensory marketing, healthy eating behavior, sustainable food consumption, and hospitality and foodservice management. My research also explores service and brand value, crisis management, sustainable hospitality, and healthy lifestyles. My work has been published in international journals, including Foods and the International Journal of Hospitality Management. I have served as a reviewer for several international journals and as an assessor for the Taiwan TrainQuali System (TTQS). I am committed to interdisciplinary research, industry–academia collaboration, and the cultivation of professionals in the health, hospitality, and foodservice sectors.
Chung Shan Medical University
Taichung, Taiwan
Dep. of Health Industry Technology Management