I am a researcher in consumer behaviour and preferences in agri-food markets, with a focus on food-related lifestyle segmentation, sustainable food choices, and the role of alternative food systems in shaping consumer decisions. Additionally, my work explores blockchain applications for food traceability, regulatory compliance, and smart agriculture, enhancing transparency and supporting circular economy initiatives. Through interdisciplinary research, I contribute to the development of more sustainable, transparent, and consumer-driven food systems.
I am a researcher in consumer behaviour and preferences in agri-food markets, with a focus on food-related lifestyle segmentation, sustainable food choices, and the role of alternative food systems in shaping consumer decisions. Additionally, my work explores blockchain applications for food traceability, regulatory compliance, and smart agriculture, enhancing transparency and supporting circular economy initiatives. Through interdisciplinary research, I contribute to the development of more sustainable, transparent, and consumer-driven food systems.