Małgorzata Gruchoła: https://orcid.org/my-orcid?orcid=0000-0002-2367-0416 Professor of Social Sciences in the discipline of Communication and Media Studies. Research interests focus on media communication processes from an axiological and ethical perspective, with particular emphasis on: The axiology of social communication, media, and artificial intelligence technologies; Communicative aspects of new media, the Internet, and artificial intelligence from an anthropocentric perspective; Media education and digital/media literacy in the context of information security; The mediatization of emotions. My research addresses issues at the intersection of technology, media, and ethics, analyzed through an axiological lens, which constitutes an innovative approach within the field of communication and media studies. This includes, among others, studies on media values, the role of artificial intelligence in journalism and media, as well as the evolving status of humans and technology within communication processes. My publications encompass not only technological aspects but also cultural values and meanings, reflecting a multidimensional approach to the phenomena under investigation.