Limor Gonen

Dr. Limor Gonen

Department of Economics and Business Administration, Ariel University, Israel
orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 April 2016 in Fertility Research and Practice
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Journal Article
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Limor GonenLimor Gonen
Limor Gonen
Background: This paper investigates patients’ satisfaction with various aspects of fertility care and seeks to determine to what extent fertility specialists are able to assess patient satisfaction. Patients’ experiences with in-vitro fertilization (IVF) services and facilities have been compiled and examined in order to discover whether patients’ satisfaction is correlated to psychological factors and demographic, socio-economic, and health characteristics, and whether patients’ satisfaction has an influence on the willingness to pay (WTP) for IVF treatment.Methods: The study was carried out on 204 patients and 19 fertility professionals from 8 public IVF units in Israel.Results: The study found that, overall, infertile patients are satisfied with the care they received. Several demographic variables (age; education; income; number of fertility treatments) and psychological factors (‘Pessimism’ and ‘Activeness’), were found to be significantly correlated with patient satisfaction with IVF.The results yielded a negative correlation between the WTP for IVF treatment and the satisfaction with access to care and physical conditions.Conclusions: Patient satisfaction is an important component in the evaluation of fertility treatments as well as other medical interventions. Insights into the quality of care as seen from the patients’ perspective may help healthcare staff better meet patients’ needs, wishes, and priorities.

27 October 2024 in Mathematics
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Journal Article
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Limor GonenLimor Gonen
Limor Gonen
Tchai TavorTchai Tavor
Tchai Tavor
USUriel Spiegel
Uriel Spiegel
Background: This paper examines the economic implications of market segmentation on consumer purchasing behavior with a particular emphasis on intertemporal pricing strategies in dynamic markets. Methods: In order to analyze optimal discount rates and the timing for price reductions for consumer segments, including loyal and deal-prone customers, a detailed mathematical model was developed. The model incorporates theories of consumer behavior and pricing elasticity to simulate market responses to price changes throughout a product’s lifecycle. Results: This research indicates that market segmentation enhances sales by targeting the distinct preferences of loyal consumers, who are less price-sensitive and who stabilize revenue streams, and deal-prone consumers, who respond to price reductions. Customizing pricing strategies for loyal consumers and deal-prone consumers increases sales volumes and optimizes profitability. Conclusions: This research improves our comprehension of market segmentation and dynamic pricing, providing a practical framework for businesses to create effective pricing strategies that can be promptly implemented. It emphasizes the significance of understanding consumer behavior and price sensitivity in the interest of revenue promotion. This study also emphasizes the social implications of equitable pricing practices, promoting the implementation of transparent and value-based strategies to promote market inclusivity and consumer trust.

25 October 2023 in Mathematics
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Journal Article
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Tchai TavorTchai Tavor
Tchai Tavor
Limor GonenLimor Gonen
Limor Gonen
USUriel Spiegel
Uriel Spiegel
The role of market segmentation in shaping pricing strategies for new products is critical. This study highlights the significance of tailoring pricing decisions in meeting the unique needs, preferences, and price sensitivities of different consumer segments in order to maximize profitability and market penetration. Understanding customer behavior and preferences in transitioning from high to low prices during new product introductions is crucial. The responses of various customer groups to price changes are essential in influencing product innovation. The model developed in this study serves two purposes: (1) to determine the optimal time to switch from high to low prices, and (2) to determine the optimal price discount when switching from high to low prices for different customer segments. Segmented marketing results in larger profits due to increased sales to loyal customers. However, deal-prone customers may purchase less when segmented.

31 August 2013 in Journal of Public Health
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USUriel Spiegel
Uriel Spiegel
Limor GonenLimor Gonen
Limor Gonen
JTJoseph Templeman
Joseph Templeman

9 May 2021 in Healthcare
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Limor GonenLimor Gonen
Limor Gonen
The present study investigates fertility intentions of men, aged 18–59, as expressed in willingness to cryopreserve sperm for future use in procreation. An economic stated-preference framework is combined with the Theory of Planned Behavior (TPB) to investigate which attributes are important in the decision to cryopreserve sperm, what is the Willingness to Pay (WTP) for cryopreservation, and which attributes influence it. A structured, two-part questionnaire was used, based on WTP and Conjoint analysis (CA) applied in tandem to elicit respondents’ preferences in evaluating utility. Findings show which attributes are important in the decision to cryopreserve sperm among them Risk of Infertility, Personal monthly income, Chance of pregnancy from frozen semen, Age and what are significant predictor variables for the WTP which are Personal monthly income, Importance of the risk of infertility, Initial registration fee to sperm bank and cryopreservation, and Degree of religious observance. The findings further demonstrate that respondents value sperm cryopreservation and have a positive WTP for it as it seems to contribute to improving well-being. As a result of these findings, governments should consider state funding for cryopreservation as part of national health policy.

26 May 2022 in Journal of Religion and Health
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Journal Article
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YBYa’aRit Bokek-Cohen
Ya’aRit Bokek-Cohen
Limor GonenLimor Gonen
Limor Gonen
MTMahdi Tarabeih
Mahdi Tarabeih