Prof Dr Shaun West gained a PhD from Imperial College in London. Shaun has worked for over 25 years in several businesses related to industrial services. He started his industrial career with AEA Technology before moving to National Power, where he developed and sold services to external businesses. After studying at HEC (Paris) for an MBA, he moved to GE Energy Services, modeling and negotiating long-term service agreements. At Sulzer, he drafted the strategy that led to the service division tripling in size over ten years and executed part of the strategy by acquiring a 220M CHF service business. Now at the Lucerne University of Applied Sciences and Arts, he is the Professor of Product-Service System Innovation. He focuses his research on supporting industrial firms to develop and deliver new services and service-friendly business models. He is a member of the advisory board for ASAP Service Management Forum and a member of the Swiss Alliance of Data-Intensives Services. He lives close to Zurich with his wife and two children. He climbs, skis and runs.