Assoc. Prof. Dr. İbrahim Halil Efendioğlu is an Associate Professor of Marketing in the Department of Business Administration, Faculty of Economics and Administrative Sciences, at Gaziantep University, Türkiye. He received his bachelor's degree in Computer Engineering from Mersin University (2004), his master's degree in Computer Education from Gazi University (2008), and his PhD in Business Administration from Hasan Kalyoncu University (2019). He joined Gaziantep University in 2016 and became an Associate Professor in 2024. His research focuses on consumer behavior, digital marketing, and artificial intelligence in marketing, with particular interests in social media, consumer trust, online purchasing, and emerging technologies. His publications include “Digital Consumer Behavior: A Systematic Literature Review” and coauthored research on fear of missing out, online shopping, and advertising. He also contributes to books and book chapters on marketing and digital consumption. He is a member of the Marketing and Marketing Research Association (PPAD) and received the Second Best Paper Award at the II International Balıkesir Applied Sciences Congress (2025).