Dr. İlknur Zeydan earned her Ph.D. in Business Administration from Karabük University, focusing her research on the impacts of the COVID-19 pandemic on consumer vacation decision-making processes. She also holds a Master's degree in Finance from Zonguldak Bülent Ecevit University and dual Bachelor's degrees in Accounting from Hacettepe University and Business Administration from Anadolu University. Dr. Zeydan's scholarly work primarily explores the intersection of tourism, marketing, and environmental factors. Additionally, Dr. Zeydan has contributed to the literature on green marketing practices in tourism. Through her diverse research endeavors, Dr. Zeydan aims to enhance the understanding of consumer behavior in tourism, particularly in the context of environmental sustainability and crisis management.