Prof. Dr. Inma Rodríguez-Ardura

Dr Inma Rodríguez-Ardura is a full professor of Marketing at the Open University of Catalonia (UOC, Universitat Oberta de Catalunya) and the director of DigiBiz, a UOC’s research group. She has been Visiting Fellow of the University of Oxford and Visiting Professor at Babson College, Boston. She has also served as a faculty member at the University of Barcelona and as a part-time lecturer at the Miami Herbert Business School. Dr Rodríguez-Ardura’s research interests lie in the areas of entrepreneurial digital marketing, online consumer experiences, and marketing for e-learning. She has carried out 25 research projects funded by Spanish, European, and international institutions; and has presented her research at over sixty scientific meetings and conferences. She has served as a co-editor for special issues on social e-commerce (International Journal of Electronic Marketing and Retailing), qualitative methods for digital marketing (Journal of Theoretical and Applied Electronic Commerce Research), and consumer behaviour on digital markets (Sustainability); and has organised some international scientific meetings. She is currently Co-Editor of the Journal of Theoretical and Applied Electronic Commerce Research and Associate Editor of Behaviour & Information Technology.