Jean-Éric Pelet holds a PhD in Marketing (Nantes University, France), an MBA in Information Systems (Université Laval, Québec, Canada) and a BA (Hons) in Advertising (Southampton Institute, England). As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland, Finland, Poland, China) teaching Digital Coaching, Advanced Digital Marketing, ergonomics, usability, and consumer behavior at Design Schools, Business Schools, and Universities. His work has been published in journals such as European Journal of Information Systems, Systèmes d’Information et Management, Information and Management, International Journal of Wine and Business Research, Journal of Wine Research, International Journal of Internet Marketing and Advertising, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, International Journal of Technology and Human Interaction, International Journal of Contemporary Hospitality Management, Computers in Human Behavior Reports, International Journal of Strategic Innovative Marketing, etc.