Bachelor in Marketing from the Universidad Regiomontana in Monterrey, N.L. Master in Administration with specialization in International Business from the Universidad Autónoma de Nuevo León. Finally, she obtained a Doctorate in Administrative Sciences from the Universidad Autónoma de Tamaulipas in November 2021, where she is also a professor at undergraduate and graduate levels in marketing, international marketing, market research, advertising and sales, and applied marketing. Her research focuses on consumer behavior, sustainable marketing, and digital marketing. She was recently awarded the "Quality Thesis 2021" prize.