Tan Jia Yue is a Master student and graduate research assistant (under an International Development Research Centre (IDRC) grant) in Faculty of Creative Multimedia, Multimedia University (MMU). She received her B.A. (Hons) Media Arts in MMU. Previously she worked as a junior digital designer and then decided to pursue her master. Her research interest includes mobile service design, gendered design among the ageing population in Malaysia. Her institution email: 1161100234@student.mmu.edu.my