Jung-Jung Chang

Prof. Dr. Jung-Jung Chang

Ming Chung University, Taipei, Taiwan
orcid

Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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20 June 2022 in Sustainability
Verified
Journal Article
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JCJung-Jung Chang
Jung-Jung Chang
RCRuey-Feng Chen
Ruey-Feng Chen
Chia-Li LinChia-Li Lin
Chia-Li Lin
Urban music festivals play an important role in tourism. Festival tourism attracts fans and event participants from all over the world. They can contribute not only to the tourism industries but also to local and regional economic development. This study focuses on how urban music festival tourism can successfully attract tourist participation. It explores the service needs and the critical factors that affect tourists’ favorable participation decisions. The SIA (Satisfaction Importance Analysis) approach was applied to evaluate the service performance aspects/criteria for urban music festival tourism. The study used the NRM (Network Relation Map) approach to determine the acceptation paths. This study also provides sustainable development strategies and suitable development paths through the SIA-NRM approach. The findings of this study reveal the ranking of importance of service attributes and performance qualities perceived by tourists of urban music festivals. It provides recommendations to the music festival organizers and for local governments’ strategic directions, leading to successful music festival tourism.

13 June 2022 in Sustainability
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Journal Article
Open access
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JCJung-Jung Chang
Jung-Jung Chang
Chia-Li LinChia-Li Lin
Chia-Li Lin
Urban revitalization has already become the main goal for urban managers. However, various stakeholders may have different perspectives on urban revitalization. Therefore, how urban managers understand various stakeholders’ urban revitalization needs and determine urban sustainable development strategies has become a significant challenge. This study defines four driving aspects of urban revitalization (infrastructure construction, living environment, trade and investment, and urban consciousness). It analyzes the status of importance and satisfaction for various stakeholders (residents, sojourners, travelers) for urban revitalization using the ISA (importance satisfaction analysis) approach. The study also adopted the NRM (network relation map) approach to evaluate the network relation structure based on the DEMATEL (Decision Making Trial and Evaluation Laboratory) approach. This study integrates the ISA and NRM approaches and proposes using the ISA-NRM approach to assess the acceptance strategies and common suitable paths for various stakeholders. The proposed model can aid urban managers in understanding the various stakeholders’ perspectives for urban sustainable development strategies and determine the urban revitalization paths based on diverse perspectives of groups of stakeholders.

28 February 2023 in Mathematics
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Journal Article
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JCJung-Jung Chang
Jung-Jung Chang
Chia-Li LinChia-Li Lin
Chia-Li Lin
Public bike-sharing service systems (PBSSSs) offer an alternative to satisfy users’ needs for short-trip connections. The PBSSSs provide options for short-trip connections and diversify the service experience for different users. PBSSSs also play a critical role in enabling urban citizens to reduce the needs to drive their cars and using public transport instead. This study explores the service performance of the public bike-sharing service systems for three styles of users. It proposes the integrated evaluation model of the public bike-sharing service system (PBSSS). The DEMATEL (Decision Making Trial and Evaluation Laboratory) was used to solve the network relation structure between aspects. The ANP (analytic network process) was applied to evaluate the relationship between aspects and component weights. VIKOR (Vlsekriterijumska Optimizacija I Kompromisno Resenje) was used to analyze the public bike-sharing system’s service performance for different users regarding its strengths and weaknesses. After comparing the strengths and weaknesses of the various users’ preferences for the urban public bike service systems, the study proposes a service development strategy for different styles of users based on the NRM (network relation map). The results can aid PBSSS providers and urban managers, strengthen the PBSSSs’ competitiveness, and make the PBSSSs become the best urban short-trip connection transportation tool.

9 December 2019 in Library Hi Tech
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Journal Article
Closed access
CHChun-Hua Hsiao
Chun-Hua Hsiao
JCJung-Jung Chang
Jung-Jung Chang
PWPi-Chu Wu
Pi-Chu Wu
KTKai-Yu Tang
Kai-Yu Tang
Purpose: The purpose of this paper is to propose an innovative service model regarding the public library’s pilot project in Taiwan – Borrowing Books from Convenience Stores (BBCS). The proposed model presents a comprehensive evaluation of patrons to enhance readers’ intention to adopt this innovative library service.Design/methodology/approach: A structured questionnaire was used to collect data from the users of the public library and convenience stores in Taiwan. Structural equation modeling was used to analyze the data.Findings: The main findings of this study make both theoretical and practical contributions. First, this study explores the library’s extending service to convenience stores, and proposes an integrated BBCS model for the library’s innovative service. Second, the identification of influential factors, such as control influence, social interaction and perceived values of convenience, contributes to a marketing strategy for this innovative service offered by the library. Third, gender differences in some relationships of influential factors on BBCS use intention were identified.Originality/value: Although many studies have investigated the adoption of self-service technology, this paper is the very first attempt to explore the use of the innovative library service in convenience stores. Based on several theories, an integrated model for users’ intention to use BBCS is proposed in this study. The authors also recommend various gender-specific strategies of BBCS service.

10 February 2012 in The Electronic Library
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Journal Article
Closed access
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JCJung-Jung Chang
Jung-Jung Chang
CYChyan Yang
Chyan Yang
Purpose – The goal of this study is to gather information from library patrons to answer the questions of whether real-time reference services (instant messaging, IM) are beneficial to patrons and how valuable they are to fulfilling their task needs. The study was designed to elicit information about how patrons were dealing with the rapidly changing technological environment, and how helpful they felt IM reference services were to them. Design/methodology/approach – The investigation uses the technology acceptance model (TAM) as the basic framework and extends it by the variable of perceived relevance (PR) which intends to extend understanding of the adoption of IM services. The sample consisted of three university libraries' patrons on the basis of convenience, and 323 usable responses were obtained. Findings – This research found general support for TAM. Specifically, the findings show that perceived ease of use of IM services is the key factor for the patrons' attitudes about the IM service. Overall, the model explained 58 percent of the variance in behaviour intention. Thus, the results show that the proposed model does satisfactorily explain the adoption of the IM service. Originality/value – The findings of this research provide some useful insights into a patron's behavioural intention toward adoption of an IM service which will stimulate thought about real-time reference services that could be offered by other libraries. And it will be valuable for better understanding of factors affecting the determinants of IM acceptance, which allows libraries to devise more effective approaches to improving the patrons' perceptions of a target system and thereby boost subsequent acceptance of the system.