João Pita Costa is a PhD in Mathematics from the University of Ljubljana, and he is a senior researcher at the International Research Center for Artificial Intelligence under the auspices of UNESCO, IRCAI, where he is leading the development of an AI-driven SDG observatory, including the focus on health and well-being. He worked as a researcher in topological data analysis at the Institute Jozef Stefan, extending this collaboration as senior researcher in the spin-off Quintelligence, where he took a key role in the MIDAS project using Big Data to support policy making in public health. He is also a lecturer on AI-related topics at the Barcelona Business School, ENEB. He was project manager, AI researcher and head of marketing at the bioinformatics startup Genialis.