Jorge Cueva-Estrada received his Bachelor’s degree in Information Systems from the University of Guayaquil, Ecuador, in 2009. He also holds a Higher Diploma in Marketing Management from Universidad Politécnica Salesiana, Ecuador, obtained in 2011, and a Master’s degree in Business Administration from the same university, obtained in 2012. Since, 2022, he has been pursuing doctoral studies at Universidad Rey Juan Carlos, Spain. Since 2013, he has worked as a lecturer and researcher at Universidad Politécnica Salesiana and, since 2019, has served as Editor-in-Chief of Retos, Journal of Administrative Sciences and Economics, an Ecuadorian journal indexed in Scopus Q3. His main research interests include marketing and consumer behavior, digital economy, technological transformation, workplace happiness, well-being and talent management, scientific communication, editorial visibility, education, pedagogical innovation, and technologies applied to learning.