Jorge Vázquez-Herrero

Dr. Jorge Vázquez-Herrero

Santiago de Compostela University
orcid
Associate Professor of Journalism

Research Focus & Metrics

Academic Career Length

57Years (1970-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 October 2020 in Journalism
Verified
Journal Article
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Jorge Vázquez-HerreroJorge Vázquez-Herrero
Jorge Vázquez-Herrero
María-Cruz Negreira-ReyMaría-Cruz Negreira-Rey
María-Cruz Negreira-Rey
XLXosé López-García
Xosé López-García
The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of technology in access to information. The popularity of this social network invites news outlets to address a young audience on a platform characterized by visual and short content and dynamics defined by algorithmic recommendations, trending hashtags and challenges. Based on an exploratory search of news media and programmes on TikTok from around the world, we selected 234 accounts and conducted a content analysis of the 19 news media and programmes identified with a verified profile and general thematic scope. The results point to a progressive incorporation of the media since 2019, with the purpose of informing, positioning their brand and adapting to the logic of TikTok in a new approach to journalism for younger generations.

1 October 2019 in Social Media + Society
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Journal Article
Open access
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Jorge Vázquez-HerreroJorge Vázquez-Herrero
Jorge Vázquez-Herrero
SDSabela Direito-Rebollal
Sabela Direito-Rebollal
XLXosé López-García
Xosé López-García
Social media are increasingly integrated into media routines as channels to gain access, verify and spread information. Likewise, as mobile news consumption is standardized, the media experiment with native formats for these platforms. This study analyzes how the media use Instagram Stories, to identify the strategies that they apply, as well as the adaptation and innovation features on this platform. A content analysis was conducted from a sample of 17 online media that use Instagram Stories, both legacy and digital native. The results show an upward potential in ephemeral news production, one that is increasingly developed and unique.

22 September 2023 in Profesional de la información
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Journal Article
Open access
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BGBeatriz Gutiérrez-Caneda
Beatriz Gutiérrez-Caneda
Jorge Vázquez-HerreroJorge Vázquez-Herrero
Jorge Vázquez-Herrero
Xosé López-GarcíaXosé López-García
Xosé López-García
AI integration in media newsrooms is changing professional routines, required profiles and journalistic products. The acceleration in the development of this technology since the end of 2022 makes it necessary to review these tools in order to analyse their uses and risks, as well as their possible applications in the journalistic field. OpenAI launched ChatGPT in November 2022 open to the public. This tool has been a key element in this technological revolution. This paper analyses ChatGPT applications in journalistic newsrooms through its introduction during a working day in the routine of different professionals. A mixed methodology was used to carry out this experience: a benchmarking of AI tools applied to journalism was created, a walkthrough experience was carried out with ChatGPT and, based on the results obtained in these first two phases, the experiment with journalists was designed. A total of 12 journalists of different ages and sectors with little or no previous contact with technological tools based on artificial intelligence, as the aim of the study is to observe the application in newsrooms without the need for technical training, participated in this research. The results show the usefulness of the tool to automate mechanical processes, rewrite texts, analyse data and even serve as a content idea creator. On the other hand, journalists have also perceived significant risks such as inaccuracy of AI as well as lack of ‘empathy’.

7 January 2022 in Media and Communication
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Journal Article
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María-Cruz Negreira-ReyMaría-Cruz Negreira-Rey
María-Cruz Negreira-Rey
Jorge Vázquez-HerreroJorge Vázquez-Herrero
Jorge Vázquez-Herrero
Xosé López-GarcíaXosé López-García
Xosé López-García
In recent years, media has adapted to the logic of each new social network to respond to renewed consumption habits and journalists have developed new roles on these platforms. TikTok is an emerging platform with its own influencer culture and in which the main audiences are the millennial and centennial generations. The main objective of this study is to analyze the presence of journalists on TikTok through the type of content and strategies used in adapting to this platform. The research is based on methodological triangulation. First, a database of journalists on TikTok (n1 = 212) was developed and the profiles were reviewed. Second, a questionnaire survey (n2 = 63) was developed. Finally, a content analysis (n3 = 520) of profiles exceeding 100,000 followers was conducted. This research provides a first description of the activity of journalists on TikTok, where a variety of roles, usages, and strategies are identified, beyond those of their profession. They join the of-the-moment platform with different purposes (to inform, entertain, or introduce themselves) and targets (new audiences, young people, fans). Journalists adapt their presence to the TikTok social media logic, seeking a space of influence on a platform that is the natural habitat of younger generations.

5 May 2019 in Profesional de la información
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Journal Article
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Jorge Vázquez-HerreroJorge Vázquez-Herrero
Jorge Vázquez-Herrero
Ángel VizosoÁngel Vizoso
Ángel Vizoso
Xosé López-GarcíaXosé López-García
Xosé López-García
Innovación tecnológica y comunicativa para combatir la desinformación: 135 experiencias para un cambio de rumbo

1 January 2023 in Comunicar
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BOBerta García Orosa
Berta García Orosa
João CanavilhasJoão Canavilhas
João Canavilhas
Jorge Vázquez-HerreroJorge Vázquez-Herrero
Jorge Vázquez-Herrero
The influence of algorithms on society is increasing due to their growing presence in all areas of daily life. Although we are not always aware of it, they sometimes usurp the identity of other social actors. The main purpose of this article is to address the meta-research on the field of artificial intelligence and communication from a holistic perspective that allows us to analyze the state of academic research, as well as the possible effects on these areas and on the democratic system. To this end, we carried out a systematized review of recent literature using quantitative and qualitative approaches. The subject analyzed is changing and novel: it includes the impact and interaction of algorithms, bots, automated processes, and artificial intelligence mechanisms in journalism and communication, as well as their effects on democracy. The results show expanding scientific production, mostly in English, based on theoretical discussion or focused on the perception of communication professionals. The object of study is centered mostly on journalism and democracy, and to a lesser degree on ethics or education. Studies indicate great interest in the effects of the use of algorithms on journalism and democracy, but the answers are still uncertain and the challenges for the coming years are significant. La influencia de los algoritmos en la sociedad es cada vez mayor a través de una presencia creciente en todos los ámbitos de la vida diaria, sin que seamos conscientes de ello y, en ocasiones, usurpando la identidad de otros actores sociales. El artículo tiene como propósito principal abordar la metainvestigación sobre el campo de la inteligencia artificial y la comunicación, desde una perspectiva holística que permita analizar el estado de la investigación académica, así como los posibles efectos en estas dos áreas y en la convivencia en un sistema democrático. Para ello se lleva a cabo una revisión sistematizada de la literatura reciente desde enfoques cuantitativos y cualitativos. La temática analizada es cambiante y novedosa; incluye el impacto y la interacción de algoritmos, bots, procesos automatizados y mecanismos de inteligencia artificial en el periodismo y la comunicación, así como su efecto en la democracia. Los resultados dibujan una producción científica en expansión, mayoritariamente en inglés, basada en la discusión teórica o centrada en la percepción de los profesionales de la comunicación. El objeto de estudio mayoritario se sitúa en el periodismo y en la democracia, con menor implicación de la ética o la educación. Los estudios señalan un gran interés sobre los efectos del uso de algoritmos sobre el periodismo y la democracia, pero las respuestas son todavía inciertas y los retos para los próximos años importantes.