Dr. Jure Ahtik is an Associate Professor at the Chair of Information and Graphic Arts Technology (Faculty of Natural Sciences and Engineering, University of Ljubljana). His research focuses on visual communication, contemporary photography techniques, advertising, and image quality assessment. His teaching methods are based on real world implementations, in most cases collaborating with experts from different areas of society, such as museums, advertising agencies, and design studios. He always tries to combine scientific, artistic, and technological ways of understanding the world.