Dr. Kiril Valkov Desev is an Assistant Professor at the Department of "Management and Quantitative Methods in Economics" at the University of Plovdiv "Paisii Hilendarski", Bulgaria. Dr. Desev's academic career includes: ❖ Doctor of Philosophy Degree (PhD) in "Economics and Management" - "Information Technology Investment Management", 2016, University of Plovdiv "Paisii Hilendarski", Bulgaria. ❖ master’s degree in "Business Administration", 2009, University of Plovdiv "Paisii Hilendarski", Bulgaria. ❖ master’s degree in "Software Technologies", 2006, University of Plovdiv "Paisii Hilendarski", Bulgaria. Dr. Desev's primary academic activities include research on Information Technologies, Machine Learning and Econometric models, and their application in various fields, such as Cryptocurrencies, Marketing, Customer Relations Management and HR.