Dr. Kitti Puritat is an Associate Professor in the Department of Library and Information Science, Faculty of Humanities, at Chiang Mai University. He also serves as the Director of the Game in Information Systems and Digital Cultural Heritage Laboratory. He earned both his Master’s and PhD in knowledge management from Chiang Mai University, Thailand. His research focuses on the usability of immersive extended reality (XR) technologies, virtual reality, gamification in teaching and learning, information systems, and digital cultural heritage. His recent publications have appeared in Information Technology and Libraries, The Journal of Academic Librarianship, Journal of Heritage Tourism, Virtual Reality, Education and Information Technologies, and Digital Applications in Archaeology and Cultural Heritage.