Big data and online media conglomerates have significant power over the behavior of individuals. Online platforms have become the largest canvas for advertising, and the most profitable commodity is users’ attention. Large tech companies, such as Facebook and Alphabet, use historically effective psychological advertisement tactics in tandem with enormous amounts of user data to effectively and efficiently meet the needs of their customers, who are not the end-users, but the corporations competing for advertising space on users’ screens. This commodification of attention is a serious threat to socio-ecological sustainability. In this paper, I argue that big data and social advertising platforms, such as Facebook, use commodified attention to take advantage of psycho-social neuroticisms and commodity fetishism in modern individuals to perpetuate conspicuous consumption. They also contribute to highly fragmented information ecologies that intentionally obscure scientific facts regarding ecological emergencies. The commitment to stakeholders and growth economics makes social advertising conglomerates a significant barrier to a socio-ecological future. I provide a series of solutions to this problem at the institutional, research, policy, and individual levels and areas for future sustainability research.

The COVID-19 pandemic simultaneously triggered a sudden, substantial increase in demand for items such as personal protection equipment and hospital ventilators whilst also disrupting the means of mass-production and international transport in established supply chains. Furthermore, under stay-at-home orders and with bricks-and-mortar retailers closed, consumers were also forced to adapt. Thus the pandemic offers a unique opportunity to study shifts in behaviour during disruption to industrialised manufacturing and economic contraction, in order to understand the role peer-to-peer production may play in a transition to long-term sustainability of production and consumption, or degrowth. Here, we analyse publicly-available datasets on internet search traffic and corporation financial returns to track the shifts in public interest and consumer behaviour over 2019 – 2020. We find a jump in interest in home-making and small-scale production at the beginning of the pandemic, as well as a substantial and sustained shift in consumer preference for peer-to-peer e-commerce platforms relative to more-established online vendors. In particular we present two case studies – the home-made facemasks supplied through Etsy, and the decentralised efforts of the 3D printer community – to assess the effectiveness of their responses to the pandemic. These patterns of behaviour are related to new modes of production in line with ecological economics and as such add capacity to a broader prefiguration of degrowth. We suggest an adoption of a new “fourth wave” of DIY culture defined by enhanced resilience and degrowth to continue to add capacity to a prefigurative politic of degrowth.

As a discipline, ecological economics is at a turning point and there is a need to develop a new research agenda for ecological economics that will contribute to the creation and adoption of new economic institutions. There are still considerable environmental issues and a new generation of scholars ready to tackle them. In this paper and Special Issue, we highlight the voices of emerging scholars in ecological economics who put social justice squarely at the center of ecological economic research. The papers in this issue remain true to the central focus of economic downscaling while calling for greater emphasis on culture and society. We acknowledge that methodological and intellectual pluralism inherently entail tensions but strive to find shared normative foundations to collectively work toward socio-ecological transformations. In this editorial, we emphasize the need for further attention to social aspects of ecological economics and evolutionary approaches to further strengthen cooperation.

Environmentalists have long warned of a coming shock to the system. COVID-19 exposed fragility in the system and has the potential to result in radical social change. With socioeconomic interruptions cascading through tightly intertwined economic, social, environmental, and political systems, many are not working to find the opportunities for change. Prefigurative politics in communities have demonstrated rapid and successful responses to the pandemic. These successes, and others throughout history, demonstrate that prefigurative politics are important for response to crisis. Given the failure of mainstream environmentalism, we use systemic transformation literature to suggest novel strategies to strengthen cooperative prefigurative politics. In this paper, we look at ways in which COVID-19 shock is leveraged in local and global economic contexts. We also explore how the pandemic has exposed paradoxes of global connectivity and interdependence. While responses shed light on potential lessons for ecological sustainability governance, COVID-19 has also demonstrated the importance of local resilience strategies. We use local manufacturing as an example of a possible localized, yet globally connected, resilience strategy and explore some preliminary data that highlight possible tradeoffs of economic contraction.

COVID-19 has shone a bright light on a number of failings and weaknesses in how current economic models handle information and knowledge. Some of these are familiar issues that have long been understood but not acted upon effectively – for example, the danger that current systems of intellectual property and patent protection are actually inimical to delivering a cost-effective vaccine available to all, whereas treating knowledge as a commons and a public good is much more likely to deliver efficient outcomes for the entire global population. But COVID-19 has also demonstrated that traditional models of knowledge production and dissemination are failing us; scientific knowledge is becoming weaponized and hyper-partisan, and confidence in this knowledge is falling. We believe that the challenges that COVID-19 has exposed in the information economy and ecology will be of increasing applicability across the whole spectrum of sustainability; sustainability scholars and policymakers need to understand and grasp them now if we are to avoid contagion into other sectors due to the preventable errors that have marred the global response to COVID-19.

This book examines the concept of liberty in relation to civilization’s ability to live within ecological limits. Freedom, in all its renditions – choice, thought, action – has become inextricably linked to our understanding of what it means to be modern citizens. And yet, it is our relatively unbounded freedom that has resulted in so much ecological devastation. Liberty has piggy-backed on transformations in human–nature relationships that characterize the Anthropocene: increasing extraction of resources, industrialization, technological development, ecological destruction, and mass production linked to global consumerism. This volume provides a deeply critical examination of the concept of liberty as it relates to environmental politics and ethics in the long view. Contributions explore this entanglement of freedom and the ecological crisis, as well as investigate alternative modernities and more ecologically benign ways of living on Earth. The overarching framework for this collection is that liberty and agency need to be rethought before these strongly held ideals of our age are forced out. On a finite planet, our choices will become limited if we hope to survive the climatic transitions set in motion by uncontrolled consumption of resources and energy over the past 150 years. This volume suggests concrete political and philosophical approaches and governance strategies for learning how to flourish in new ways within the ecological constraints of the planet. Mapping out new ways forward for long-term ecological well-being, this book is essential reading for students and scholars of ecology, environmental ethics, politics, and sociology, and for the wider audience interested in the human–Earth relationship and global sustainability.