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Prof. Keeyeon Ki-cheon Park
Business & Finance Education, Kongju National University, Gongju, Republic of Korea
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Biography
Keeyeon Ki-cheon Park is an Assistant Professor at the Kongju National University, Korea. He received his Ph.D. from Korea Advanced Institute of Science and Technology. His research interests lie in how to use digital data and machine learning techniques to uncover consumer preferences in the marketing field. Also, his research interests include mobile marketing, eWOM, and digital transformation
Affiliations
Kongju National University
Gongju, Republic of Korea
Business & Finance Education
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