Dr. Chris Lazaris is a member of the Laboratory Teaching Faculty at School of Business, Athens University of Economics and Business (AUEB). He is a senior researcher of the eBusiness Research Center (ELTRUN) of AUEB and the Digital Marketing and Electronic Retailing (DIMER) research group, having participated in numerous EU funded R&D projects. His research interests focus on Omnichannel Retailing, Digital Marketing, E-Commerce, Information Systems, and Consumer Behaviour. His published work appears in world-leading journals, such as the International Journal of Electronic Commerce, the Journal of Retailing and Consumer Services, the International Journal of Technology Marketing, and the International Journal of Innovation and Technology Management. He holds a PhD and a MSc/MBA from the AUEB and a BSc from the National & Kapodistrian University of Athens, achieving distinctions and honors. In the past, he has worked as a Business Consultant in Retailing and Information Technology companies.