The COVID-19 pandemic has brought significant risks and challenges to businesses. In order to restore the supply chain, this paper incorporates social, environmental, and governance (ESG) factors into the study of corporate supply chains. The aim is to explore the factors that influence supply-chain resilience and performance from these three perspectives, with a particular focus on the role of willingness to adopt green innovation technologies. To encompass a wider audience and multiple industry sectors, this study employs a questionnaire survey method, targeting managers of Chinese companies, and utilizes analytical tools such as SPSS 26.0 and AMOS 26.0 for data analysis and validation. The research findings indicate that supply-chain collaboration, supply-chain management capabilities, supply-chain risks, and green-product innovation have a positive impact on a firm’s willingness to adopt innovative technologies, subsequently leading to positive effects on supply-chain resilience and performance. By incorporating ESG factors into the scope of supply-chain research, this study expands the research domain and scope of ESG. Additionally, enhancing corporate social responsibility awareness and sustainable development consciousness holds great significance for the recovery of enterprise supply-chain development. This study also offers new insights for businesses to enhance their supply-chain management.

This article is based on reducing the negative effect of negative word-of-mouth on consumers’ travel intentions. We constructed a model of consumers’ travel intentions to explore the influence of negative word-of-mouth about tourist destinations on consumers’ travel intentions, examine the moderating effect of destination familiarity and the mediating utility of negative emotions, and conduct a comparative analysis between China and South Korea. Based on SPSS and AMOS analysis, we found the following: (1) Negative word-of-mouth has no direct positive effect on travel intention, and negative emotion plays a completely mediating role between negative word-of-mouth and travel intention, whereas high-intensity negative emotion is positively related to travel intention. (2) Travel destination familiarity has a moderating effect on negative word-of-mouth and negative emotions. Consumers with higher familiarity make external attributions and generate high-intensity negative emotions when they receive negative word-of-mouth; consumers with lower familiarity make internal attributions and generate low-intensity negative emotions. To improve consumers’ travel intentions, companies can enhance the relationship between tourist destination brands and tourists, adopt different management strategies for negative word-of-mouth according to the level of familiarity of destinations, and formulate tourism strategies.