Luis M. Romero-Rodríguez is an Associate Professor at the Department of Communication Sciences and Sociology, Rey Juan Carlos University, and a Visiting Researcher at the ESAI Business School, Espítiru Santo University. He completed his PhD in Communications at the University of Huelva and has been awarded the Napolitan Victory Awards 2021 and the Roblón 2020 Award in the "Emerging Communication Researcher" category. His teaching disciplines include Strategic Communications, Public Relations, and Corporate Communications, and his research interests include Media Studies, Platforms, and User Experience.