Manuel Gertrudix

Prof. Manuel Gertrudix

University Rey Juan Carlos
orcid

Research Focus & Metrics

Academic Career Length

24Years (2003-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Jose Luis Rubio-TamayoJose Luis Rubio-Tamayo
Jose Luis Rubio-Tamayo
Manuel GertrudixManuel Gertrudix
Manuel Gertrudix
FGFrancisco García García
Francisco García García
Today, virtual reality and immersive environments are lines of research which can be applied to numerous scientific and educational domains. Immersive digital media needs new approaches regarding its interactive and immersive features, which means the design of new narratives and relationships with users. Additionally, ICT (information and communication theory) evolves through more immersive and interactive scenarios, it being necessary to design and conceive new forms of representing information and improving users’ interaction with immersive environments. Virtual reality and technologies associated with the virtuality continuum, such as immersive and digital environments, are emerging media. As a medium, this approach may help to build and represent ideas and concepts, as well as developing new languages. This review analyses the cutting-edge expressive, interactive and representative potential of immersive digital technologies. It also considers future possibilities regarding the evolution of these immersive technologies, such as virtual reality, in coming years, in order to apply them to diverse scientific, artistic or informational and educational domains. We conclude that virtual reality is an ensemble of technological innovations, but also a concept, and propose models to link it with the latest in other domains such as UX (user experience), interaction design. This concept can help researchers and developers to design new experiences and conceive new expressive models that can be applied to a wide range of scientific lines of research and educational dynamics.

3 December 2020 in Sustainability
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Daniel WuebbenDaniel Wuebben
Daniel Wuebben
Juan Romero-LuisJuan Romero-Luis
Juan Romero-Luis
Manuel GertrudixManuel Gertrudix
Manuel Gertrudix
Citizen science and citizen energy communities are pluralistic terms that refer to a constellation of methods, projects, and outreach activities; however, citizen science and citizen energy communities are rarely, if ever, explicitly aligned. Our searches for “citizen science” and “energy” produced limited results and “citizen science” and “energy communities” produced zero. Therefore, to outline a future direction of citizen science, its potential alliances with energy communities, and their collaborative contributions to the Sustainable Development Goals, we performed a systematic literature review and analysis of “public participation” and “energy communities” using the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRIMSA) guidelines. The results show four pathways through which current public participation in energy communities might be more explicitly aligned with citizen science projects: benefits and values, energy practices, intermediaries, and energy citizenship. Each of these pathways could engage citizen scientists in qualitative and quantitative research and increase scientific literacy about energy systems. Our call for citizen science to supplement current forms of participation builds from the “ecologies of participation” framework, itself an extension of co-productionist theories of science and technology studies. We conclude with a discussion of affordances and barriers to the alliances between citizen science and energy communities and their potential contributions to SDGs 7: Affordable and Clean Energy, 11: Sustainable Cities and Communities, 13: Climate Action, and 17: Partnerships for the Goals.

13 January 2022 in Open Research Europe
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RARubén Arcos
Rubén Arcos
Manuel GertrudixManuel Gertrudix
Manuel Gertrudix
CACristina Arribas
Cristina Arribas
MCMonica Cardarilli
Monica Cardarilli
The dissemination of purposely deceitful or misleading content to target audiences for political aims or economic purposes constitutes a threat to democratic societies and institutions, and is being increasingly recognized as a major security threat, particularly after evidence and allegations of hostile foreign interference in several countries surfaced in the last five years. Disinformation can also be part of hybrid threat activities. This research paper examines findings on the effects of disinformation and addresses the question of how effective counterstrategies against digital disinformation are, with the aim of assessing the impact of responses such as the exposure and disproval of disinformation content and conspiracy theories. The paper’s objective is to synthetize the main scientific findings on disinformation effects and on the effectiveness of debunking, inoculation, and forewarning strategies against digital disinformation. A mixed methodology is used, combining qualitative interpretive analysis and structured technique for evaluating scientific literature such as a systematic literature review (SLR), following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework.

27 July 2023 in Open Research Europe
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CACristina M. Arribas
Cristina M. Arribas
RARubén Arcos
Rubén Arcos
Manuel GertrudixManuel Gertrudix
Manuel Gertrudix
KMKamil Mikulski
Kamil Mikulski
PHPablo Hernández-Escayola
Pablo Hernández-Escayola
Antonio García-JiménezAntonio García-Jiménez
Antonio García-Jiménez
Background: Disinformation and historical revisionism have been acknowledged as tools for foreign interference that belong to the landscape of hybrid threats. Historical revisionism plays an essential role in Russian foreign policy towards the post-Soviet space and is in strong relation with the concepts of Near Abroad and Russkii Mir (‘Russian World’) and with certain ideas contained in the neo-Eurasianist Movement. This article examines Russian revisionist narratives disseminated in information and influencing campaigns in Europe and against the West. Methods: This study uses a mixed methodology combining desk research, including literature review, and analysis of the EUvsDisinfo database of cases identified before the February 2022 invasion of Ukraine. Results: The manipulation of historical events has been largely employed by the Kremlin as a tool for foreign interference to achieve strategic objectives. First World War treaties, mainly the Trianon Peace Treaty, as well as the Second World War and the communist and fascist historical experiences in countries within the post-Soviet space, are the pivotal topics from which hostile influencing narratives are built. From the analysis of the EUvsDisinfo database, the article identifies seven topic themes. Conclusions: Our findings suggest that pre-emptively elaborated counter-narratives based on historical evidence and sound historiography can be an effective tool against hostile revisionist narratives that exploit vulnerabilities and specific target groups within European societies.

8 October 2024 in Communication & Society
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Alberto Sanchez-AcedoAlberto Sanchez-Acedo
Alberto Sanchez-Acedo
Alejandro Carbonell-AlcocerAlejandro Carbonell-Alcocer
Alejandro Carbonell-Alcocer
Manuel GertrudixManuel Gertrudix
Manuel Gertrudix
Jose Luis Rubio-TamayoJose Luis Rubio-Tamayo
Jose Luis Rubio-Tamayo
In the ecosystem of artificial intelligence (AI), generative models enable the creation of hyper-realistic manipulations that are extremely plausible due to the precision of the audiovisual objects. These deepfakes are undetectable thanks to their components, which heightens concerns about the distortion of reality in the information ecosystem and how the ability to distinguish between real and fake audiovisual content affects public trust and democratic systems. This is a major challenge for media and information literacy if it is to combat misinfor­mation effectively. In this context, this study presents the results of a quasi-experiment conducted with 80 young people from the Community of Madrid (Spain) to assess their ability to detect deepfakes in immersive environments and to establish whether the context-identifying elements that enable detection of the reputation of the media source shape the credibility of the images. The results show that the images take precedence over the context identifiers, preventing a critical reading of the information that would make it possible to detect visual forgeries, something that is reinforced by their exceptional verisimilitude. It is concluded that the new post-humanist biome of virtual reality and artificial intelligence requires a reorien­tation of media and information literacy to raise the public’s awareness and educate them to make them less susceptible to disinformation based on deepfakes created with generative models.

16 January 2025 in Journal of Environmental Management
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Alejandro Carbonell-AlcocerAlejandro Carbonell-Alcocer
Alejandro Carbonell-Alcocer
JRJuan Romero-Luis
Juan Romero-Luis
Manuel GertrudixManuel Gertrudix
Manuel Gertrudix
In order to make the transition from a linear to a circular economy, unprecedented measures are required from all social actors. Communication plays a fundamental role in this transition. The use of social marketing as an alternative to traditional communication models can promote the paradigm shift in order to increase communicative effectiveness. Understanding the perception of circular economy drivers is crucial for communication efforts aimed at persuading citizens to change their habits. To this end, this study analyzes drivers' perceptions of communication processes aimed at environmental awareness and sensitization. Using grounded theory, a qualitative methodology, 44 interviews were conducted with four groups that are considered promoters of the circular economy: Public administration and private enterprises representatives, university professors and scientific personnel. The actors' discourse was analyzed and the results show how they perceive their involvement in the transition process, the level of public awareness and the awareness-raising measures. The conclusion is: a) communication plays a fundamental role in fostering cooperation between all actors involved in the transition to a circular economy; b) communication strategies targeting society should be segmented by population groups, taking into account aspects such as area, age and level of awareness.