Maral Assanova

Mrs. Maral Assanova

Economy and international business, Buketov Karaganda University, Karaganda, Kazakhstan

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 May 2024 in Sustainability
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ZKZhibek Seitovna Khussainova
Zhibek Seitovna Khussainova
MKMargulan Kankulov
Margulan Kankulov
Mariana PetrovaMariana Petrova
Mariana Petrova
Maral AssanovaMaral Assanova
Maral Assanova
ZZZhanibek Zhartay
Zhanibek Zhartay
DBDina Bektleyeva
Dina Bektleyeva
The modern information society is marked by the predominant role of the knowledge-based economy, which is based on the synergy of intellectual and creative assets, new ideas and concepts, knowledge, and innovative discoveries. Simultaneously, emerging trends in sustainable growth are primarily manifested in the creative economy. Concurrently, the development of the information society in the context of the digital revolution, being the driver of the growth of the modern economic system, creates specific risks of social inequality due to the presence of digital parity. This article fills the gap by highlighting the significance of the potential for participation of youth and older people in the creative sector in the context of overcoming the risks of social exclusion in the context of the development of the information society. The hypotheses posed in the study were confirmed based on the use of economic and mathematical modeling. The information transformation of society with the strengthening of factors for the development of the creative economy creates new opportunities and new solidarities for sustainable development, making it possible to mitigate the risks of social exclusion of young people and older people.

30 March 2023 in Bulletin of the Karaganda university Economy series
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ZKZh.S. Khussainova
Zh.S. Khussainova
Maral AssanovaMaral Assanova
Maral Assanova
DBD.E. Bektleyeva
D.E. Bektleyeva
GAG.M Abauova
G.M Abauova
MKM.K Kankulov
M.K Kankulov
Object: Substantiate the potential of an inclusive economy for inclusive economic growth, determine the significance and place of creative industries in them and study country modifications of the creative economy in the context of inclusive development: industrial, post-industrial and innovative dominants. Methods: As a research methodology, the dialectical method of cognition and a systematic approach are used, revealing the possibilities of scientific research of socio-economic phenomena in the development of their interrelation and interdependence. Findings: The principles of social inclusiveness and the required components of the environment are identified. The scientific theoretical concepts of creative industries in inclusive economic growth are studied. The experience of building country modifications of the creative economy has been studied. The mechanism of inclusive economic growth as a result of the economic activity of all strata is determined, and the factors of its sustainability are determined. The advanced experience in the development of creative industries in the global space has been studied. Conclusions: Achieving maximum involvement in economic activity of labor resources and capital leads to a slowdown in economic growth. The main indicators of economic growth have the disadvantage of unequal participation in social production and unequal access to its results. Further stable sustainable economic growth is connected with the inclusion of all social strata in the economy. Engaging inclusive human capital requires creating the necessary environment. The change in the technological structure leads to an increase in the economic significance of intangible resources as a result of intellectual labor. The key to the development of creative industries is the cognitive abilities of people with a low dependence on the capital-labor ratio. The economy of network information creates additional opportunities for the comfort of communications. The creative economy and the inclusive economy dialectically accelerate each other's development. Developing countries have developed creative clusters and become leaders in exports of creative goods. Geographically, the export of creative goods and the possession of intellectual property patents are dominated by Asian countries.

31 March 2024 in Bulletin of the Karaganda university Economy series
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ZKZhibek Seitovna Khussainova
Zhibek Seitovna Khussainova
NYN.N. Yeskendir
N.N. Yeskendir
NKN.B. Kuttybaeva
N.B. Kuttybaeva
Maral AssanovaMaral Assanova
Maral Assanova
GAGulzhan Abauova
Gulzhan Abauova
Object: Determine trends in changes in living standards, the structure of household income and expenses in the Republic of Kazakhstan in recent years (2016–2022) to identify the potential for inclusive growth and creative diversification of the domestic economy. Methods: The methods of statistical analysis, comparison and the method of tabular and graphical representation of data are used. Findings: The conducted research revealed the following conclusions: steady increasing trends in the observed seven-years dynamics of income and expenses of the population of Kazakhstan (from 2016 to 2022) have been identified. The hypothesis of uneven growth of incomes and expenditures of the population of Kazakhstan has been confirmed, with the rate of income growth outstripping the rate of expenditure growth. The refractive dynamics of elements in the structure of household incomes in Kazakhstan was found, expressed in a reversal of their trends, which gave reason to distinguish two stages in the monitored period within the framework of the study: until 2020, first, the stage of reducing the share of income received from active activity in the labor market and increasing the share of social transfers received, then starting from 2021, the stage increasing the share of income from employment and reducing the share of social benefits from the state. In the structure of monetary expenditures, there was also a stage of increased growth in expenditures on food products (2016–2020), in the last two years these expenditures began to decrease again, but so far remain at a higher level than at the beginning of the period under review. There is a differentiation of incomes in the regional context and a significant gap in the monetary expenditures of urban and rural households. In addition, there are significant differences in the income structure by region and in the context of “city/village”. Conclusions: When pursuing a policy of regulating incomes and improving the well-being of the population, both nationally and at the regional level, it is necessary to focus on the peculiarities of the formation of household incomes and the specifics of the distribution of monetary expenses. In addition to macroeconomic parameters, it is necessary to understand in the “people-centric” model of public administration the influence of policy measures on the components of the well-being of the population, which will make it possible to develop more “targeted” support and incentive measures aimed at reducing inequality of income and opportunities, developing consumer demand, and creating conditions for the growth of human capital in the country, for the inclusion of the innovation and activity potential of youth and the reserves of economic activity of older people. Sustainable improvement of the well-being of the population and economic growth in the context of the widespread paradigm of inclusive growth is achievable under conditions of socio-economic diversification of creative industries and activation of civil society and social partnerships, which is associated with an increase in the overall socio-economic indicators of internal reproduction. Inclusive economic growth in the Republic of Kazakhstan needs to build an integration model for the development of creative industries, including institutional and economic elements for involving young people and the elderly in economically active activities in creative industries. Additional information: The study was carried out within the framework of a project funded by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan (Grant №. AP14871023). Мақсаты: Отандық экономиканың инклюзивті өсу және шығармашылық әртараптандыру әлеуетін анықтау үшін Қазақстан Республикасындағы соңғы жылдардағы (2016-2022 жж.) үй шаруашылықтарының өмір сүру деңгейінің, кірістер мен шығыстар құрылымының өзгеру үрдістерін айқындау. Әдісі: Жұмыста статистикалық, эконометрикалық талдау, салыстыру әдістері және деректерді кестелік және графикалық ұсыну әдісі қолданылды. Нәтижесі: Зерттеу нәтижелері негізгі тұжырымдарға келіп тіреледі: Қазақстандағы халықтың кірістері мен шығыстары соңғы жылдары (2016-2022 жж.) едәуір өсті, ал кірістер озық қарқынмен өсті. Қарастырылып отырған кезеңдегі кірістер құрылымында жалданудан түскен кірістер үлесін төмендету және әлеуметтік трансферттер үлесін ұлғайту кезеңі (2016-2020 жж.) және жалданған кірістер үлесін ұлғайту және трансферттер үлесін төмендету кезеңі (2021-2022 жж.) болды. Ақшалай шығыстар құрылымында азық-түлік тауарларына (2016-2020 жж.) арналған шығыстардың күшейтілген өсу кезеңі де атап өтілді, соңғы екі жылда бұл шығыстар қайтадан төмендей бастады, бірақ әзірге қарастырылып отырған кезеңнің басына қарағанда жоғары деңгейде қалып отыр. Аймақтық бөліністе кірістердің саралануы, қалалық және ауылдық үй шаруашылықтарының ақшалай шығыстарында елеулі алшақтық байқалады....

26 December 2024 in Bulletin of Toraighyrov University. Economics series
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АЖА. Ж. Жарасбаева
А. Ж. Жарасбаева
Maral AssanovaMaral Assanova
Maral Assanova
ГРГ. А. Райханова
Г. А. Райханова
ГЖГ. Е. Жакина
Г. Е. Жакина
Целью данной статьи является проведение тщательного библиометрического анализа, на основе существующих исследований в данной области и выделение доминирующих трендов. Тема давно изучается в экономической литературе и имеет особое значение для экономического и социального развития любой страны. Ежегодно во многих странах, включая и Казахстан, растет доля населения старшего возраста. С увеличением продолжительности жизни, получателей пенсий растет и нагрузка на бюджет, государственные социальные органы и медицинские услуги. Все это обуславливает необходимость исследовании по данному вопросу. В результате анализ показал всесторонний обзор состояния исследований в этой области, включая публикационную активность, географический охват, известные журналы и наиболее часто используемые ключевые слова. Для достижения данной цели, были выдвинуты следующие вопросы: 1. Каково состояние научного интереса к теме социальной защиты населения старшего возраста? 2. Какие страны, журналы, ключевые слова входят в число лидеров? Результаты этого исследования показывают, что социальная защита пожилых во всем мире представляет значительный интерес для обсуждения и исследований. Однако необходимы дальнейшие исследования с более подробным учетом роста числа пожилого населения. Ключевые слова: социальная защита, пожилые, население старшего возраста, благосостояние, библиометрические исследования, R-biblioshiny.

26 October 2023 in Вестник Казахского университета экономики, финансов и международной торговли
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Maral AssanovaMaral Assanova
Maral Assanova
РРР.а. Рахимжанова
Р.а. Рахимжанова
СМС.т. Мусина
С.т. Мусина
ЕВЕ.а. Вечкинзова
Е.а. Вечкинзова
MAM. Assanova
M. Assanova
YVY. Vechkinzova
Y. Vechkinzova
Цифровизация является одним из важнейших процессов технологических изменений, которые затронули каждый процесс управления человеческими ресурсами. Кардинальные изменения, произошедшие в области управления персоналом, породили и ускорили многие другие изменения в процессах управления персоналом. Методология исследования включает в себя анализ данных, научных работ, опросов, нарративного и контент-анализа. Кроме того, метод case study позволяет нам детально изучить данную тему на примере крупнейшего европейского опыта. В ходе исследования автор выявил, что рынок труда претерпевает глубочайший кризис с «исчезновением» старых профессий, и появлением новых. Этот кризис бросает вызов не только работодателям, но также и международным и государственным институтам власти, которые должны урегулировать новые формы трудовых взаимоотношений на правовом уровне. Что касается работников, то занятое население плавно перетекает из сферы постоянной занятости в сферу удаленной работы, то есть фрилансеров, аутстафферов и т.п. Это трансформирует социальные, экономические и правовые взаимоотношения между работником и работодателем. Помимо трансформации видов и форм профессий, также меняется и их содержание, где обе стороны трудовых отношений должны прикладывать усилия для перестройки рабочих процессов, учитывая новые информационные технологии, позволяющие ускорить бизнес-процессы и сделать их более эффективными с наименьшими трудовыми затратами. Однако, это требует от всех участников беспрерывного образования и усвоения современных IT-компетенций. В рамках научной работы также был изучен международный опыт совершенствования управления человеческими ресурсами, который может быть полезен для его адаптации в Республике Казахстан. Данное исследование может быть полезным для экспертов, представителей органов государственного и местного управления, для руководителей организаций, HR-служб, рекрутеров, безработных в поисках вакансий, разработчиков IT-платформ. Digitalization is one of the most important processes of technological change that have affected every human resource management process. The drastic changes that have taken place in the field of personnel management have generated and accelerated many other changes in personnel management processes. The research methodology includes the analysis of data, scientific papers, surveys, narrative and content analysis. In addition, the case study method allows us to study this topic in detail using the example of the largest European experience.In the course of the study, the author revealed that the labor market is undergoing a profound crisis with the "disappearance" of old professions and the emergence of new ones. This crisis challenges not only employers, but also international and State institutions of power, which must regulate new forms of labor relations at the legal level. As for employees, the employed population smoothly flows from the sphere of permanent employment to the sphere of remote work, that is, freelancers, outstaffers, etc. This transforms the social, economic and legal relationship between an employee and an employer. In addition to the transformation of the types and forms of professions, their content is also changing, where both sides of labor relations should make efforts to restructure work processes, taking into account new information technologies that speed up business processes and make them more efficient with the least labor costs. However, this requires continuous education and assimilation of modern IT competencies from all participants. As part of the scientific work, the international experience of improving human resource management was also studied, which may be useful for its adaptation in the Republic of Kazakhstan. This study may be useful for experts, representatives of state and local government bodies, heads of organizations, HR services, recruiters, unemployed in search of vacancies, developers of IT platforms

30 March 2020 in Bulletin of the Karaganda university Economy series
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DSD.I. Syzdykova
D.I. Syzdykova
ESE.Zh. Syzdykova
E.Zh. Syzdykova
Maral AssanovaMaral Assanova
Maral Assanova
ADA.M. Dauletova
A.M. Dauletova