Marie Poole is a Senior Research Associate and NIHR NENC ARC Dementia Research Fellow at Newcastle University, UK. Improving care and support for people living with dementia and their families is at the heart of her research. She works with people living with dementia, their families and health, social and voluntary care professionals to understand experiences of dementia and care, support needs and how support can be achieved in practice. Her involvement in research spans pre-diagnosis through to end of life in a range of community and institutional settings with multi-disciplinary research teams. Marie advocates for ensuring that people from underserved communities are able to access appropriate information and support to live well with dementia. She leads research on understanding integrated, novel and culturally appropriate dementia support. This includes exploring the role of football-related initiatives for community dementia support. Academic research profile: https://www.ncl.ac.uk/medical-sciences/people/profile/mariepoole.html