Dr. Marion O'Farrell is a research manager in the Smart Sensor Systems department in SINTEF, Norway. She has a PhD from the University of Limerick, Ireland, in applied spectroscopy (2004). For almost 20 years, Marion has worked with the development of optical measurement systems for industrial applications. She has published over 50 articles and has two patents: “Food Monitoring System” (IE20040383) and "Measurement of properties of organic material" (201580021396). Marion's research is interested in optimising measurement system design using a multi-disciplinary approach that is founded in first principles. She believes that high quality physical data, from robust sensors, can unlock the true potential for digitalisation in industry. Marion is a member of the Optical Society of America (OSA). She was a committee member of OSA's Applied Industrial Optics conference from 2012-2018 (general co-chair in 2012 and 2013). In 2019-2020 she was a committee member of OSA's Applied Industrial Spectroscopy conference.