Ms. Mary William holds a Bachelor of Science in Management Information Systems, earned in 2011 from the Arab Academy for Science and Technology and Maritime Transport (AAST). She further pursued her academic journey at the same institution, earning her Master’s Degree in 2017 and graduating with Excellence with Honors. Currently, Ms. William serves as an Assistant Lecturer in the Business Information Systems Department within the College of Management and Technology at AAST. Her teaching portfolio encompasses a diverse range of disciplines, including programming languages such as Java, PHP, and Python, as well as data analysis. Her academic and professional interests center on emerging technologies, including the Metaverse, Augmented Reality, and Artificial Intelligence. Her research topics mainly include: Augmented Reality, user satisfaction, risk, continuance, and purchase intentions.