Mr. Michal Prokop
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Biography
I am the Assistant Professor (lecturer and researcher) at the Department of Management and Marketing, Faculty of Economics and Management, Czech University of Life Sciences Prague. My research interests are business simulation games, experimental research methods (Eye-tracking), marketing research, competencies development, and skills training. I am passionate about teaching the following subjects: Business skills, Marketing, Marketing Communication, Online marketing, and Marketing research. Educational background: Ph.D. in Management Faculty of Economics and Management, Czech University of Life Sciences Prague (CZU), Prague, Czech Republic, 2021
Affiliations
Czech University of Life Sciences Prague
Prague, Praha, Hlavní Město, Czech Republic
Department of Marketing and Management
Honors and Awards
Dean’s Prize for the best publications of FEM 2020
Czech University of Life Sciences Prague - Faculty of Economics and Management
The prize was awarded for the article: Impact of Think-Aloud on Eye-Tracking: A Comparison of Concurrent and Retrospective Think-Aloud for Research on Decision-Making in the Game Environment (https://doi.org/10.3390/s20102750)
Experience
University Lecturer
Czech University of Life Sciences Prague
01 Dec 2021 - present
Graduate Student or Post Graduate
Czech University of Life Sciences Prague
01 Sep 2016 - 01 Dec 2021
Research Interests
Socials
