PhD in Design, Researcher and Assistant Professor at Department of Design, POLIMI. My research activity focuses on design's role in the organization, covering research areas such as strategic design and design management. With a background in product design, I built my experience in applying and developing design practices to support cultural transformation and innovation processes, exploring employee engagement as a critical driver. I am an Assistant Professor at the Politecnico di Milano Design School and teach at POLI.Design Consortium and GSOM Polimi. I worked as a strategic designer for diverse companies. I started learning and discovering the design's " soul " during a long collaboration with Fondazione Achille Castiglioni in Milan.